Finding True Love Amidst Endless Choices

When it comes to choice, searching for a home is like dating. Too many choices can be paralyzing, but given an opportunity to sort and specify, users often narrow their options based on a lack of self awareness.

In an article about online dating, the New York Times notes: “[W]e are horrible at knowing what we want. Scientists working with Match.com found that the kind of partner people said they wanted often didn’t match up with what they were actually interested in. People filter too much; they’d be better off vetting dates in person.”

So to review: too much choice is a burden; people have limited ability to effectively narrow their choices; and one cannot meet every possible match in person. The solution? Predictive analysis. When searching for a mate or a home, who knows you better these days than the internet? Really, don’t kid yourself.

Another Start Up Moves into Co-living Space

What Makes for a Vibrant Innovative Community?